Fundraising Assistance
GRANT & FINANCING RESOURCES
GRANT STATION – www.grantstation.com NONPROFIT FINANCE FUND – www.nff.org
GIVING TUESDAY FUNDRAISER
Strategy & Goals
☐ Define fundraising and engagement goals
☐ Confirm Giving Tuesday date
☐ Identify target audiences
☐ Determine campaign theme and key message
Campaign Setup
☐ Create or update donation landing page
☐ Test donation process (mobile + desktop)
☐ Set up tracking and reporting
☐ Secure matching gift or challenge (if applicable)
Content & Promotion
☐ Draft email copy (pre-launch, launch, reminder, thank-you)
☐ Create social media posts and graphics
☐ Prepare website banner or homepage feature
☐ Draft talking points for staff and board
Engagement & Outreach
☐ Recruit board, staff, and ambassadors
☐ Share toolkits with advocates
☐ Schedule posts and emails
Day-Of & Follow-Up
☐ Monitor donations and engagement
☐ Share progress updates
☐ Send thank-you messages
☐ Compile results and insights
GIVING TUESDAY TIMELINE
6–8 Weeks Before
Set goals and campaign strategy
Identify audience and messaging
Secure matching gifts or partners
4–5 Weeks Before
Build donation page
Draft email and social content
Create graphics and promotional assets
2–3 Weeks Before
Begin teaser communications
Equip staff, board, and ambassadors
Finalize posting and email schedule
1 Week Before
Send reminder emails
Schedule social posts
Test all links and donation tools
Giving Tuesday
Launch early in the day
Share progress updates
Engage supporters in real time
1–2 Days After
Send thank-you emails
Share preliminary results
1–2 Weeks After
Evaluate performance
Document lessons learned
Steward new and existing donors